Last week, Hewlett Packard Enterprise (HPE) was named an international brand leader on Interbrand’s 17th annual report. The ranking is based upon the impact of brands in motivating consumer decisions and influencing financial performance.
HPE was one of three new brands to be honored in 2016. “There’re two things driving brand and business growth. The first is focus. The second is strategy.” said Henry Gomez, Executive Vice President and Chief Marketing and Communications Officer at HPE.
Interbrand’s list acknowledges brands that are driving change, rather than simply responding to it. Gomez said he sees HPE as a doing exactly that because HPE is “honing the company into a very tight, smaller enterprise that can focus and really pay attention to what it does best.”
The Top 100 brands on Interbrand’s 2016 report have a combined total value of $1.8 trillion, up 4.8 percent from 2015. HPE’s brand was valued at over $11 billion per Interbrand.
Susan Popper, Senior Vice President of Experience Marketing at HPE, described creating the new HPE brand as one of openness, partnership, and possibility. “When we set out to design the new brand, we wanted it to be iconic,” Popper said. “HPE puts the brand in everything we do – externally and internally.”