In this article

  • Telecommunications company selects HPE to help deliver more personalized services and improve customer experiences.
  • HPE Telecom Analytics gives Telefónica Colombia the ability to see the complete picture of customers in the moment, and over time, helping the company to better anticipate and respond to future demands.
Real-time analytics deliver actionable customer intelligence, enabling the delivery of more personalized subscriber services

BOGOTA, Colombia – August 23, 2017 – Hewlett Packard Enterprise (HPE) today announced Telefónica Colombia has selected HPE Telecom Analytics solutions to optimize its network infrastructure to deliver more personalized services and improve customer experiences.

“As part of our continuous efforts to increase customer satisfaction, we present more personalized offers to our subscribers,” said Roberto Puche, CIO, Telefónica Colombia. “HPE Telecom Analytics gives Telefónica Colombia a consolidated view of subscribers across our network in real-time, so we can target new offerings that meet individual subscribers’ needs based on actual use.”

HPE Telecom Analytics solutions help communications service providers (CSPs) gain actionable insight into usage patterns, preferences and interests across multiple network resources and services in real-time, whether data is structured or unstructured. Cross-network assets include subscriber data management, policy management, real-time charging, assurance and fulfillment, and real-time analytics. Insights gained from these assets can help CSPs identify new services to offer, uncover new revenue streams and optimize existing network investments.

“Existing customer data is a treasure trove of information to help increase satisfaction, prevent churn and grow revenue,” said David Sliter, vice president and general manager, Communications Solutions Business, HPE. “HPE Telecom Analytics gives Telefónica Colombia the ability to see the complete picture of customers in the moment, and over time, helping the company to better anticipate and respond to future demands.”

About Hewlett Packard Enterprise
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